The computer manufacturing giant Dell has recently decided to launch a new website readytogame-me.com in the UAE – United Arab Emirates. It’s aimed at the growing eSports community in the Middle East. The website portal has been well received by gamers who are able to engage with each other across the region. The inspiration behind the online hub is probably linked to Dell’s sister ship Alienware gaming brand, but it's also because of the rapidly expanding eSports markets in the Arabian Peninsula and Western Asia. Nevertheless, it’s a terrific way to keep abreast of all the latest news and upcoming tournament dates.
If that wasn’t enough good news for one day, the UAE has announced plans to build the area's first purpose-built dedicated eSports stadium in Dubai. The Dubai X stadium – when it arrives – will host the world’s best video game events, which will help to establish Dubai as a regional hotspot for gaming in general.
The digital games conference in Dubai is now an annual exhibition, showcasing and introducing the world’s best game industry exponents to the MENA – Middle East & North Africa – region. In 2017, over 500 companies were in attendance from over 35 countries. Over 54 guest speakers delivered presentations on a range of innovative topics to packed out audiences. The latest VR – virtual reality – and AR – augmented reality – developments were on show, along with demos of motion capture technology. The media and marketing sectors were represented too, with the importance of influencers being the main subject of discussion. The conference is an amazing opportunity for the whole gaming community to come together to make new connections.
The eSports competition arena has never been healthier in the Middle East with world class players emerging from the PLG – Power League Gaming. Gathering at Dubai’s Hub Zero, the largest LAN gaming zone in the UAE, players are queuing up to hone their skills. In June, the game centric theme park attempted to break the Guinness world record for the longest livestream. The target was a crazy 7 days, 7 hours and 7 minutes of continuous feed. Whilst most of Dubai was sleeping, some truly hardcore enthusiasts were battling it out 24 hours a day at Hub Zero.
